Generative Engine Optimization (GEO) is the practice of making your content discoverable and citable by AI-powered search engines and assistants. As users shift from Google queries to ChatGPT, Perplexity, and AI Overviews, GEO becomes as essential as traditional SEO.
Core GEO tactics include writing clear, authoritative answers to common questions, using structured data, earning third-party citations, and maintaining content freshness. Unlike SEO’s focus on keywords and backlinks, GEO prioritizes factual accuracy and source credibility.
EddyTools offers GEO audits, content optimization, and monitoring services that track your brand’s presence across generative AI platforms—helping you capture traffic in the new search paradigm.
- Write content structured for AI summarization and citation
- Build E-E-A-T authority signals AI systems trust
- Track visibility across ChatGPT, Perplexity, and AI Overviews
